Internet Marketing Training

We provide a wide range internet marketing training courses that will help you to earn more money online.

We offer 3 programmes that cater for beginners, intermediate level and advanced internet marketers.

All of our courses are accredited through the ISMM (The Institute of Sales & Marketing Management).

We are also a member of the ABCC Code of Ethics, which ensures that our e-learning training courses are of the highest standard for our online learners.

ISMM Accredited By abcc logo

We offer 3 levels of accreditation:

  • Internet Marketing Essentials – for beginners
  • Internet Marketing Professional – intermediate level
  • Internet Marketing Practitioner – advanced level

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Internet Marketing Essentials is an introduction to the principles and techniques behind internet marketing and is best suited to beginners who have never had any experience of marketing their business online.

Internet Marketing Essentials will give you the skills and knowledge that you need to take advantage of the online marketplace, and help you to start marketing your business more effectively online.

Internet Marketing Essentials includes the following modules and sessions:

Module 1 – Introduction To Internet Marketing
  • Session 1 – Brief History Of The Internet
  • Session 2 – Evolution Of The Online Marketplace
  • Session 3 – Evolution Of Internet Marketing
  • Session 4 – The State Of Internet Marketing Today
  • Session 5 – Internet Marketing vs. Traditional Marketing
  • Session 6 – Summary
Module 2 – Success On The Web
  • Session 1 – Different Business Models On The Web
  • Session 2 – Internet Marketing Success Stories
  • Session 3 – Key Factors To Make Money Online
  • Session 4 – Find A Hungry Crowd
  • Session 5 – Internet Marketing Technology
  • Session 6 – Summary
Module 3 – Web Design Principles
  • Session 1 – Defining The Purpose Of Your Website
  • Session 2 – Design Principles
  • Session 3 – Your Most Wanted Response
  • Session 4 – Navigating Around Your Website
  • Session 5 – Heat Maps
  • Session 6 – Sales Copy Essentials
  • Session 7 – Summary
Module 4 – Generating Targeted Traffic
  • Session 1 – Different Sources Of Traffic
  • Session 2 – The Importance Of Tracking The Effectiveness Of Your Traffic Generation Campaigns
  • Session 3 – SEO
  • Session 4 – Pay Per Click Advertising
  • Session 5 – Banner Ads & Banner Exchange Programmes
  • Session 6 – Pop-Ups, Pop-Unders & Flash Ads
  • Session 7 – Advertising With Toolbars & Widgets
  • Session 8 – Social Media Networking
  • Session 9 – Email Marketing
  • Session 10 – Content Generation
  • Session 11 – Placing Adverts In eZines & Newsletters
  • Session 12 – Affiliate Marketing
  • Session 13 – Summary

FAQ’s & Booking

How is the course delivered?

The course is delivered 100% online. As long as you have an internet connection you can complete the course.

Is there an assessment?

Yes. At the end of the course you will be required to complete a short case study/exercise that you send back to us to demonstrate that you understand the concepts and content. You will have 2 weeks to complete the case study/exercise.

How long is the course?

The course consists of approximately 7 hours of content.

How long do I have to complete the course?

From the moment we give you access to the course you will have 3 months to complete it. You can complete the course at your own pace and if you complete it sooner you can request your accreditation assessment/exercise earlier.

What will I get if I pass the accreditation?

You will receive an ISMM Qualification “Internet Marketing Essentials” certificate.

Can I move up to the Professional & Practitioner level later on if I want to?

Yes, you can. You must have completed the Essentials course and passed it first however.

How much does the course cost?

The price of the course is £97.

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The Internet Marketing Professional covers all of the information described in Internet Marketing Essentials, and then delves deeper into the techniques and methods behind internet marketing success.

The Internet Marketing Professional will help you to improve your web presence, develop online marketing campaigns, advance your search marketing knowledge and harness the power of social media marketing for your business.

The Internet Marketing Professional is designed for intermediate level internet marketers who are looking to improve and enhance their current internet marketing skills and become more successful online.

The Internet Marketing Professional includes the following modules and sessions:

Module 1 – Producing Winning Sales Copy
  • Session 1- Your 1 Page Sales Letter – Part 1
  • Session 1- Your 1 Page Sales Letter – Part 2
  • Session 2 – Sales Copy For A Corporate Website – Part 1
  • Session 2 – Sales Copy For A Corporate Website – Part 2
  • Session 3 – Sales Copy For A Squeeze Page
  • Session 4 – Sales Copy For A Product Sales Website
Module 2 – Mastering Google AdWords
  • Session 1 – Introduction To Google AdWords
  • Session 2 – Landing Pages For Google AdWords
  • Session 3- Creating An Adwords Campaign- Part 1
  • Session 4- Creating An Adwords Campaign- Part 2
  • Session 5 – Keyword Research
  • Session 6 – Broad, Phrase & Exact Match Keywords
  • Session 7 – More Keyword Tips
  • Session 8 – Local Targeting
  • Session 9 – Ad Groups
  • Session 10 – Quality Score
  • Session 11 – Bidding & Budgets
  • Session 12 – Advanced Bidding Strategies
  • Session 13 – Writing An Ad The Right Way
  • Session 14 – Google Display Network
  • Session 15 – Placement Targeting & Banners
  • Session 16 – Case Study
Module 3 – Yahoo & Bing Marketing
  • Session 1 – Yahoo & Bing Search Marketing
  • Session 2 – How To Set Up Yahoo & Bing Search Campaigns
Module 4 – Facebook Advertising
  • Session 1 – Introduction To Facebook Advertising
  • Session 2 – Starting An Account
  • Session 3 – Facebook Pages
  • Session 4 – Writing Your First Ad
  • Session 5 – Advanced Writing Tips
  • Session 6 – Landing Pages
  • Session 7 – Case Study
Module 5 – Marketing Through AdSense
  • Session 1 – Introduction To AdSense
  • Session 2 – Setting Up An AdSense Account
  • Session 3 – AdSense Tips & Tricks
Module 6 – Understanding Google Analytics
  • Session 1 – Introduction To Google Analytics
  • Session 2 – Splitting Traffic Sources
  • Session 3 – Analytics, AdWords & Goals
Module 7 – Search Engine Optimisation
  • Session 1 – How Do Search Engines Work
  • Session 2 – Working With Keywords
  • Session 3 – On-Page Optimisation
  • Session 4 – Off-Page Optimisation
  • Session 5 – SEO Campaign Analysis
  • Session 6 – Staying At The Top Of The Search Engines
  • Session 7 – Monitoring Results
  • Session 8 – Summary
  • Session 9 – Case Study
Module 8 – Content Marketing
  • Session 1 – Introduction To Content Marketing
  • Session 2 – Web Articles
  • Session 3 – Press Releases
  • Session 4 – Whitepapers & Ebooks
  • Session 5 – Video Marketing
  • Session 6 – Podcasts
  • Session 7 – Wikis & Wikipedia
  • Session 8 – Technorati, Flickr, YouTube & Teleseminars
  • Session 9 – Squidoo & HubPages
  • Session 10 – Webinars
Module 9 – Social Media Marketing Part 1
  • Session 1 – Overview To Social Media
  • Session 2 – Using Facebook
  • Session 3 – Social Bookmarking
  • Session 4 – Social Networking For Business
  • Session 5 – Multimedia Sharing
  • Session 6 – Summary
  • Session 7 – Case Study
Module 10 – Social Media Marketing Part 2
  • Session 1 – Blogging
  • Session 2 – Microblogging with Twitter
  • Session 3 – Sharing Documents With SlideShare
  • Session 4 – Distributing Content With RSS
  • Session 5 – Using Social Media Aggregators
  • Session 6 – Emerging Technologies
  • Session 7 – Summary
  • Session 8 – Case Study
Module 11 – Advanced Marketing Strategies
  • Session 1 – Increasing The Frequency Of Purchase
  • Session 2 – Back End Strategies
  • Session 3 – New Product Creation
  • Session 4 – Bumps, Down Sells, Up Sells & Cross Sells
  • Session 5 – Continuity Programmes

FAQ’s & Booking

How is the course delivered?

The course is delivered 100% online. As long as you have an internet connection you can complete the course.

Is there an assessment?

Yes. You will be required to complete the “Essentials” case study/exercise first and then complete the “Professional” level case study/exercise afterwards to demonstrate that you understand the concepts and content.

You will have 2 weeks to complete the case study/exercise after completing the Essential level content and then a further 4 weeks to complete the Professional level case study/exercise after completing that level.

How long is the course?

The course consists of approximately 20 hours of content in total.

How long do I have to complete the course?

From the moment we give you access to the course you will have 6 months to complete it. You can complete the course at your own pace and if you complete it sooner you can request your accreditation assessment/exercise earlier.

What will I get if I pass the accreditation?

You will receive an ISMM Qualification “Internet Marketing Professional” certificate.

Can I move up to the Practitioner level later on if I want to?

Yes, you can. You must have completed the Professional course and passed it first however.

How much does the course cost?

The price of the course is £197.

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The Internet Marketing Practitioner covers all of the information described in both Internet Marketing Essentials and Professional, as well as providing you with extensive material on monopolising your online marketplace, gaining the edge through competitor analysis, formulating an internet marketing strategy and analysing your success.

The Internet Marketing Practitioner is designed for advanced level internet marketers who want to push themselves above the competition through a superior knowledge of internet marketing techniques.

The Internet Marketing Practitioner includes the following modules and sessions:

Module 1 – Understanding Your Online Marketplace
  • Session 1 – Introduction To The Online Marketplace
  • Session 2 – Who Are Your Target Customers?
  • Session 3 – Understanding The Customer Decision Making Process
  • Session 4 – Keyword Research
  • Session 5 – Forum & Blog Hunting
  • Session 6 – Video Research
  • Session 7 – Article Popularity
  • Session 8 – Social Media Potential
  • Session 9 – Case Study

Module 2 – Competitor Analysis

  • Session 1 – Introduction To Competitor Analysis
  • Session 2 – Competitor Analysis
  • Session 3 – Traffic Analysis
  • Session 4 – Google Alerts
  • Session 5 – Link Examination
  • Session 6 – Case Study
Module 3 – Internet Marketing Strategy & Planning
  • Session 1 – Internet Marketing Strategy
  • Session 2 – Different Business Models
  • Session 3 – Internet Marketing Planning
  • Session 4 – Internet Marketing Mix
  • Session 5 – How To Set Your Price
  • Session 6 – B2B Internet Marketing
  • Session 7 – B2C Internet Marketing
  • Session 8 – Constructing The Internet Marketing Plan – Overview
  • Session 9 – Constructing The Internet Marketing Plan – Setting Goals
  • Session 10 – Constructing The Internet Marketing Plan – Research & Analysis
  • Session 11 – Constructing The Internet Marketing Plan – Segmentation
  • Session 12 – Constructing The Internet Marketing Plan – The Proposition
  • Session 13 – Constructing The Internet Marketing Plan – The Marketing Mix
  • Session 14 – Constructing The Internet Marketing Plan – Alignment
Module 4 – Measuring & Monitoring
  •  Session 1 – Online Measurements
  • Session 2 – Google Analytics
  • Session 3 – Web Logs & Performance Of Your Site
  • Session 4 – What Is CRM & Why Is It So Important

FAQ’s & Booking

How is the course delivered?

The course is delivered 100% online. As long as you have an internet connection you can complete the course.

Is there an assessment?

Yes. You will be required to complete the “Essentials” case study/exercise first and then complete the “Professional” level case study/exercise afterwards to demonstrate that you understand the concepts and content. You will then be asked to complete a further case study/exercise after you have completed the “Practitioner” level content

You will have 2 weeks to complete the case study/exercise after completing the Essential level content and then a further 4 weeks to complete the Professional level case study/exercise after completing that level. For the Practitioner level case study/exercise you will have 6 weeks to complete it.

How long is the course?

The course consists of approximately 30 hours of content in total.

How long do I have to complete the course?

From the moment we give you access to the course you will have 12 months to complete it. You can complete the course at your own pace and if you complete it sooner you can request your accreditation assessment/exercise earlier.

What will I get if I pass the accreditation?

You will receive an ISMM Qualification “Internet Marketing Practitioner” certificate.

Can I request 3 separate certificates if I want it?

Yes, you can. We can send you certificates for “Internet Marketing Essentials”, “Internet Marketing Professional” and “Internet Marketing Professional”

How much does the course cost?

The price of the course is £297.

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