Article writing just isn’t what it used to be. Back in the day, you could get your site onto the first page of Google’s search results without actually creating too much quality content. By simply jamming as many keywords as possible into your articles, and linking to and from ‘link farms,’ you could make the search algorithms think that your site was providing a lot of valuable information.

However, this has all changed. Not only have search algorithms gotten a lot smarter, but social media has played a role as well. Modify your articles writing campaigns accordingly, and you’ll see your traffic increase dramatically.

Targeted Promotion

Where it was once possible to effectively promote your site by generating tons of low quality content and throwing it haphazardly around the internet, it is now much better to create a few articles that you know your target audience will appreciate, and target them specifically.

Consider the differences in exposure potential. A low quality article might be seen by a few people while they’re searching for something related to your industry on a major search engine. It can definitely bring in a few sales. However, the exposure from something that goes viral is higher by several orders of magnitude.

A video or an article that goes viral on YouTube or Facebook might very well be seen by several tens of thousands of people. And it may not have necessarily taken any more time or money to create than a lower quality piece. The key is just that it provided something to your customers that they wanted, which typically is information or entertainment.

When one of your customers sees an article which they like, they’re more likely to share it on Facebook or Twitter. When this happens a few times, you suddenly have hundreds or thousands of what are essentially personal recommendations for your product.

Adding Value

Of course, what it always comes back to is writing articles that add some value for your readers. Your customers have always been primarily interested in valuable content. The recent developments in social media, combined with Google’s changes to its search algorithms, just mean that the valuable content is now easier to find than it ever was before.

Today, more than ever, quality content rises to the top, while useless information sinks and is never seen again. Make sure that you’re on the right side of this trend.

Thanks!

Sean

Internet Marketing Academy

Internet Marketing Training – Internet Marketing Course – Internet Marketing Blog

Who said creating a product to sell on the internet has to take months?

Well, that’s what most people believe when they go through internet marketing courses. They think they have to spend months writing an ebook or creating a huge 10 DVD course.

Here are 3 quick product ideas that will pack a lot of value for your customers–and make it easier on your time. In fact most of these will only take an hour to produce!

1) Record an hour-long audio.

With more people using Ipods and listening to audios in the car, you can easily create a content-packed audio you can start selling ASAP. All you need is a good microphone (you don’t need anything really expensive!) and you’re all set. Oh, and you can download Audacity, a free audio recording software, for free!

2) Write a special report!

Think an ebook has to be 100 pages long? Most people would pay extra for undigested information that’s straight and to the point. No fluff and no filler. If you type fast you can write a good 1500-3000 word, 7 page report in about an hour.

Don’t think you have to take 4-5 pages of solid content and pack it with 95 pages of fluff and filler. Most of your customers will notice this and you could ruin your chances of getting repeat sales!

3) Sell a public domain book!

There are a lot of people making a killing selling public domain works. This includes books, music, and artwork whose copyrights have expired and were never renewed. This is an untapped market, and you can even take a public domain book and create a derived book of your own!

To find public domain books you need to research copyright laws in your country. You can easily go to an online used bookstore such as abebooks.com and find a good public domain book you can resell for profit.  Either scan the pages yourself or hire someone real cheap to transcribe.

All this should take you an hour at the most to research and order a public domain book. The content is already written, you just have to resell it!

I hope this post gives you some food for thought regarding how to create a quick product to sell online. Many people are doing this and now it could be time for you to get in the game!

Keep Selling!

Sean

Sean McPheat

Internet Marketing Academy

One of the main drawbacks people have when they start an online business is the creation of a product. They see products in big chain stores like WalMart and published books and wonder to themselves:

“How Can I Do This!”

Well, thanks to the internet and tools now available online, you could create your first product in as little as an hour. Here are several quick product ideas you could use to create a product by the time the sun goes down.

1) Get Someone To Interview You.

Do you know a secret to growing roses? Or how to get out of credit card debt? Everyone has specialized knowledge people would gladly pay to discover.  All you have to do is get a friend to interview you, and a free recording software like Audacity to record the audio.

2) Create a Camtasia slide show.

If you’re not familiar with Camtasia, then you need to get in the game. It’s a software a lot of internet marketers are using to make a lot of money. You can use software like OpenOffice or Microsoft Powerpoint and record your product as a slide show.

You can get Camtasia on a 30 day trial basis , or use a free program called Camstudio that has less features. Download the free OpenOffice program, buy an inexpensive microphone and you’re all set.

3) Write a Report.

There are a lot of people selling 200-page ebooks out there, but why not be novel and write a short 10-page report revealing a special secret? As long as the information is valuable, the size of the report doesn’t matter, as long as people get value out of it.

Believe me, there are a lot of people who sell inflated 300-page eBooks, but when you remove all the fluff and filler, there’s only 10 pages of useful content. People will pay for straight-to-the-point information on a problem they’re trying to solve, or a need they want to fulfill.  A report like this should only take an afternoon to write.

To conclude, everyone has specialized knowledge people would pay to discover. It’s just a matter of taking that knowledge and putting in a product hungry customers can consume. This post reveals ways you can do that quickly and easily so you can start selling it!

Happy Selling!

Sean

Sean McPheat

Internet Marketing Academy