One of the easiest ways to continually stay on top of the Google search engine is by creating new content. All marketers know that they must consistently create new content for their web platform. Regardless if this content is created via Facebook. Twitter, Blogs or on the website itself, it must be created. A business can have the best looking website and highest quality created web marketing platform, but without a constant infusion of content, it will never be seen. This brings up the question that almost all marketers and business owners ask, “How can I create great new content on a consistent basis?” Here are three easy ways to keep the creative juices flowing and generate new and interesting content.
How are you or your business different than your competitors? Perhaps you have a business that has been in your family for generations? Maybe your business does house calls when your competitors do not? Be sure to accent the unique qualities that make your business stand out. Outside of broadcasting these unique elements, integrate them into your entire web platform. Every business needs to solve problems for their customers. Simply ask yourself, “What makes my business stand out?” When you determine what makes your business unique, this needs to be a focal point that can be used in your Facebook posts, your Twitter Tweets and as subject matter for your blog.
Your site should be the “go-to” for your area of expertise. By offering quality, informative and truthful information, you will gain the trust of potential customers. A great way to achieve this is through the use of links. Pay attention to where your links are sending your visitors. For example, when you are tweeting or posting on Facebook, it does not benefit you to simply grab great headlines that send your potential customers directly to your competitions website. Keep your potential clients on your site by offering links within your blog to the pages on your site that will answer their questions. The same strategy applies for your outbound messaging plans.
Fix The Problem
What solution does your business offer to solve your customer’s problems? Your business should be as transparent as possible and the content you create needs to reflect this. For example, if your business provides SEO optimisation services, explain to your customers why they need this service. Demonstrate how proper SEO will benefit them and explain why. Being secretive or evasive only creates frustration on the part of the customer. Creating transparent content will show the customer that you care enough to assist them before they write that first check.
Creating new and relevant content on a regular basis will allow Google to consistently highly rate your site. The key is to provide value.
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