May 17, 2011
Social media marketing is the biggest rage in internet marketing. There are all kinds of courses and guides on how to make money with social media.
However, social media is not a “get rich quick” scheme. Here are 4 tips on how to get the most out of social media for your business
1) It’s All About Building Relationships
Social media is not about getting people to follow you on Twitter, friend you on Facebook, or link with you on LinkedIn so you can pitch them over and over again. The proper way to market to prospects via social media is to build a relationship with them.
Make sure you give a lot of value to your followers through value-filled tweets and blog posts. This positions you as an expert so when people are ready to buy a product/service like yours, they will think of you first!
2) Interact With Your Followers
Don’t just tweet and post on Facebook and leave it at that. People are going to want to interact with you by responding to your posts and tweets. Take the time to write back to your followers.
I’m not saying you have to respond to everyone–or spend all day on Twitter and Facebook. But respond to a couple a day so new people can see that you DO interact with your customers and prospects.
3) Get Followers On Your List
Try to get your followers and friends on your email list. Offer them a free report or send them to a squeeze page in order to get them on your list.
While having a Twitter and Facebook account with thousands of followers or “friends” is valuable, it is even more valuable if they are on your email list.
4) Get Personal With Your Followers And Friends
Choose things about yourself you feel comfortable sharing with your followers. Do you have twins? Have a favorite sports team? Interject these into your correspondence on Twitter and Facebook.
It makes you more personable and people will bond with you as a result since you are showing your personality.
Implement these 4 social media tips and you could build a herd of prospects and customers who will buy from you again and again!
Internet Marketing Academy
May 11, 2011
When people think about creating content for their business they often think about sitting at their keyboards slaving away for hours creating blog posts and articles.
However, there are several things you can do to create content while you are in “dead” time (like driving your car or doing something else that allows you to think).
1) Record a quick podcast.
Most people have smartphones that allow them to record voice. So why not use it to record a quick 10 to 15 minute podcast while you’re driving to the bank or grocery store?
You don’t have to have professional-quality audio or be in a studio when recording podcasts. Just pick up your cellphone, hit the RECORD button, and start creating content!
If you do not have a smartphone that records, you can buy a voice recorder for cheap at any office or electronics store. You can then take that audio (most voice recorders will export into mp3 format) and put it up as a podcast!
2) Dictate on the go.
If you have an iPhone, you can use a neat program called Dragon Dictate. It will actually transcribe everything you say into the phone into text. Of course you have to train it to learn your voice, and you have to speak clearly so the program can pick up your words.
But this is a good way to create content on the go if you want to create written content.
3) Record a video on the go.
Who says you have to be sitting at your computer in front of your webcam to create a video? You can use your cellphone or handheld camera you can get for under 100 pounds these days to create a quick video.
You viewers might consider these “off-the cuff” videos more authentic.
So there are several ways you can create content on the go. Don’t get bogged down by having the perfect equipment or presentation…the key is being consistent about delivering content to your target audience!
Live, Love, Laugh!
Internet Marketing Academy
May 10, 2011
Adding a takeaway is important when writing your sales letter. A takeaway is anything that makes your product/service scarce. And most people want what they cannot have, so adding scarcity or takeways can increase your sales when using them ethically.
Here are 4 takeaway ideas for your next sales letter:
1) Limited Quantity
This is the easiest and most used. Essentially, you limit the amount of product/service so people have to hurry to purchase.
It is best if you give a reason for the limited quantity. For example, if you are selling seminar seats you can say you are limiting participants to 100 people because that’s all the seminar room will hold.
You can test lowering the price by a certain time. And when the time passes, you can tell people you are raising the price. This is best if you have a one-time offer or are planning on raising the price of your product.
3) Unknown Availability
This is perfect for a hard-to-get product or service. You can say you’re not sure if quantities will last…or if a service will be available at that price for very long. This uncertainty can work in your favor and get you more sales.
4) Test Price
This is where you explain what the product is worth, and then go into the fact that you are offering a test price for a limited time. Explain why the lower test price is being offered And then tell them that when the test is over the price will be raised to the higher level.
It is very important that you use takeaways ethically. If you are going to limit quantity you should really do it. You can lose the respect of your customers if you say you’re going to sell 100 widgets but keep selling more afterwards.
So use these takeaway ideas in your sales copy!
Internet Marketing Academy