April 18, 2011
One of the best parts about the internet is there are many ways you can distribute content online. Most of the time, you can take a blog post or article and repurpose it over and over again.
Here are 5 ways you can repurpose a simple 500-word article.
1) Create a video and post it on Youtube.com
No, you do not have to be a professional cinematographer. If you have a webcam or a flip camera, then you’re all set. Just take your article and create a 1-4 minute video out of the content and post it on Youtube.
2) Record the audio and create a podcast.
Podcasting is becoming very popular. You can easily take your article and essentially read it into your computer to create a podcast version. All you need is a simple microphone and you’re all set.
3) Create a “mindmap” and post it on Flickr.com
You can also take the simple article and, with slight modifications, create a mindmap or process map and post it on Flickr. There are over 5 billion images on Flickr and you can get a lot of traffic on this site.
4) Create a slideshow and post it on Slideshare.com
This is becoming a very popular slide and presentation-sharing medium. You can even present the slideshow on Youtube.com.
5) Create a more “concentrated” version on Squidoo.com
You can take one concept you mentioned in your article and create a Squidoo lens on it. In general, it is a good idea not to publish the same article twice on the internet. Google will only index one version of the article, so it is better to create another related article and publish on the internet. It’s just a matter of taking an existing article and using it for ideas for other articles.
Live, Love, Laugh!
Sean
Sean McPheat
Internet Marketing Academy
April 12, 2011
One very important tool to use in your marketing is surveys. This is an excellent way to determine what your target market wants.
Let’s say you want to sell a golf product. Yet you do not know what your market wants to know in the product. They might want to know how to hit longer drives or sink more putts. You are unsure.
So there is only one thing you can do: ASK Them!
There are 2 services you can use for this. The first one is askdatabase.com. This is a service that allows you to create simple survey pages…with readymade templates and a database to store your information.
You can also use surveymonkey.com. This is another excellent service as well. Of course, you can always just create a simple form on your website as well and have all the responses go to your email.
One simple thing you can do is ask just one question. The best format to do this is to ask the following:
“What is the most important thing that is holding you back from (insert benefit they want)?”
So for example, if you were selling a golf product, the question would be:
“What is the most important thing that is holding you back from playing better golf?”
The key is to get at least 30-50 responses. So if you have a good list you can send it out to your customers. Or you can drive traffic to the page through pay-per-click advertising and other traffic-driving methods. This is a good number to get so you can get enough responses to make a decision regarding how to set up your product.
All you have to do is look at the responses and take a look at the issue that is mentioned the most. For example, for the golf product, you might get a lot of responses regarding how to drive the golf ball better. This will give you a hint regarding how to create your next product!
The one common sin in marketing is trying to sell something the market doesn’t want. Driving traffic to a survey page boosts the chances you are creating a product that is going to get some sales since the market is telling you what they want!
Keep Selling!
Sean
Sean McPheat
Internet Marketing Academy
April 8, 2011
Many new internet marketers come into the industry with great product ideas, a targeted audience, and are ready to start making money.
The only problem is there is one skill that is necessary to master if you are going to make money online. And that’s writing great sales copy.
Now I know not everyone can pay 5 figures for a great copywriter to write their sales copy for them. However, I am going to share with you a great strategy to write a very good sales letter that could rake in some sales.
What you need to do is start collecting a swipe file of winning letters in your niche. These are basically advertisements you know have worked that you can use to get ideas for your own copy.
For example, if you are in the golf niche, you can go to golf magazines, look online, and find advertisements you see again and again.
Nine times out of 10 that advertisement is working well and you can easily add this to your swipe file of advertisements.
The best swipe files come from sites whose traffic is predominately paid traffic. For example, if you see the same Google Adwords ads over and over again over the span of several weeks…along with other paid traffic techniques such as banner advertising and Facebook, you can bet they are making money with that advertisement.
Further, you can get on mailing lists of offline direct marketers. Go to their sites, buy a product of theirs, join their mailing list, and see what kind of offers they send you. If you see the same offer over and over again, it’s a good assumption that sales letter is converting well.
So what do you do when you get these swipe files? Use them to generate ideas for your own ads!
For example, if you like the way a certain letter closed the sale, you can use a different version for your own letter. Just be careful not to copy the letter verbatim. You are swiping ideas…not copy.
There is nothing wrong with this. Copywriters have a swipe file they use for idea generators for their own copy. And you should start building up your swipe file so you can get ideas for your own promotions.
Live, Love, Laugh!
Sean
Sean McPheat
Internet Marketing Academy
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