Getting backlinks to your site is an important function of making sure your site goes to the top of the search engines. These days, there is a lot of conflicting advice on where to get backlinks, and what Google likes.
Remember that Google wants to see you build backlinks organically. That means little by little over time. Gone are the days you can get 10,000 backlinks in a day and shoot to the top of the search engines. They are smarter than that.
Here are several good ways to get good backlinks to your site. A little “push marketing” doesn’t hurt, and if your content is good, people are going to want to link to you, and the backlinks will come.
1) Do some social bookmarking.
Go to www.socialmarker.com and bookmark on 10-12 of the 70 or so bookmarking sites on that page. You will have to create accounts for all of them, but it’s a good way to get a decent amount of backlinks to your site so you’ll get indexed fast.
2) Write and distribute articles on Ezinearticles.com.
Publishers are always looking for content and ezinearticles.com is a great way to get some back-links by publishing articles. Not only that, but people can actually take those articles and publish them on their own site, thus giving you more exposure–and more backlinks!
3) Comment on other people’s blogs.
This is an effective way to get backlinks to your site. Give meaningful responses to blogs in your niche. And don’t “spam” blogs either with spam comments like, “This was a great post”, etc.
Most of the time, your comment is moderated and it will not show up unless the site owner approves it. That’s why you need to make sure you leave a good comment that refers to the blog post specifically. That way the author knows it’s a real person doing the posting.
It’s also a good way to get to know people in your marketplace!
It’s no secret that continuity can really boost your internet marketing income. Having that consistent stream of income makes covering expenses a lot easier when you’re running an internet marketing business.
In case you don’t know what continuity is, it’s a membership based model where people pay you monthly for access to a product/service. If you’ve ever purchased hosting or an autoresponder service, that’s a continuity service since you’re usually paying monthly to be able to use the service.
Here are 3 perfect continuity models you can inject into your business:
1) Create a membership site.
This is where you can charge monthly for access to premium content for your customers to enjoy. Usually membership fees can range in the 3 digits if you’re selling something a lot of people want.
The best part is creating a membership site can be extremely simple. Membership scripts like WordPress Wishlist can transform any WordPress installation into a membership site. And it is extremely cheap. You can also tell it to rebill your customers and it can automatically cancel if the customer’s billing information doesn’t go through.
2) Create a paid newsletter.
If you’re in internet marketing or any of the financial niches, you’ve probably received a paid newsletter before. This is premium content you can give your customers, and you can usually position it like “Insider” information that non-members will never know!
3) Create a discount membership club.
Another thing you can do is offer discounts on your products/services if they pay a monthly membership fee. This is used a lot in the offline world as pizza places and dry cleaning services are offering a continuity membership club where they get a certain number of pizzas or dry cleaning services per month.
This is usually a decent savings for the customer, but the business owner is laughing all the way to the bank since he’ll make up for the discounts as people stick with the membership longer and longer.
These are just several examples of continuity you can place in your business. The best part about a continuity service is you only have to sell it once and you’ll get paid every month as long as they’re in the program!
These days, when it comes to getting your target market’s attention, you have to develop a marketing persona. This is what you are going to convey to your market so they will trust you, and ultimately, buy from you.
Here are several keys to developing your marketing persona:
1) Be Yourself.
You do not want to be someone you are not. Developing your persona means you have to be yourself in order to get your market’s attention.
Are you extremely loud in public? Do you like football? Do you have twins? These are part of what makes you unique and you need to convey this in your marketing so people will bond with you.
Of course you don’t want to be talking about football all the time if you’re trying to sell something. But you’ll bond with people who do like football and they will listen to you. You will become more than someone who’s trying to sell something–you start to become a trusted friend.
2) Don’t be afraid to fail the first time around.
First of all, when you’re conveying your marketing persona, you’re going to be really terrible at it. But remember, as you practice over and over you will get the hang of it and start to be a leader in your field.
You might be shy at first, or make a mistake when answering a question. But guess what, people make mistakes, and it’s better to make them now when you’re relatively unknown than when you’re top in your market!
3) Don’t be afraid to have a pseudonym.
Some people don’t want to reveal their identities online. That’s OK, there is nothing dishonest about it. Most rock stars and movie stars hardly ever use their own names because it sounds better.
Just make sure you don’t try to be someone else or not. The only thing that should change is your name and you shouldn’t pretend you’re an expert when you’re not.
4) Stay in touch with your market.
Get Facebook, LinkedIn, and Twitter accounts and start conversing with people. Start following them and comment on their tweets. Social media has really equalized the playing field when it comes to online marketing. You could have just as much reach as a competitor that spends a lot of money online on advertisements, but doesn’t know anything about social media.
So get active in your market and start developing your marketing persona! This is something most markets don’t do, and you’ll begin to become a leader in your market in no time because people will start to bond with your marketing persona. They will know you’re not just a faceless corporation but a real person.
One of the big mistakes most marketers make is they don’t tell people what benefits the product is going to give them.
For example, they will go on and on about how they were “founded in 1976″ and “devoted to “excellent customer service”.
But what the customer wants to know is: What’s In It For Me!
You see, there is an old saying that when you’re a marketer and are writing copy, you have to tune into the radio station “WIIFM”. Which stands for “What’s In It For Me!”
For one thing, you cannot let prospects assume the benefits they are going to get.
You have to explain to them what’s in it for them–what kind of benefits your product is going to get them and how their life is going to be better as a result.
One way to do this is to ask yourself, “So What?” or “Who Cares?” after each sentence of copy you write. This will force you to get after the deeper benefits of why your product/service is going to make your prospect’s life better.
Further, your copy should have more “you’s” than “I’s”. If you have a lot of “you’s” that means your copy is focused on the customer. If you have a lot of “I’s” it’s all about you, and your copy isn’t going to maintain your prospect’s attention!
Because I have bad new for you: the customer doesn’t care about you! The only reason she’s reading your sales letter is because she wants to know what’s in it for her.
Sure, you can have a story in your sales letter about your company or yourself, but it should be a brief anecdote.
So the next time you write copy, imagine your target customer is over your shoulder watching everything you write.
Also, try to get someone to read your sales letter that’s in your target market. If they read it and ask you, “Where do I get this?” then you know you’re on the right track!
Who said creating a product to sell on the internet has to take months?
Well, that’s what most people believe when they go through internet marketing courses. They think they have to spend months writing an ebook or creating a huge 10 DVD course.
Here are 3 quick product ideas that will pack a lot of value for your customers–and make it easier on your time. In fact most of these will only take an hour to produce!
1) Record an hour-long audio.
With more people using Ipods and listening to audios in the car, you can easily create a content-packed audio you can start selling ASAP. All you need is a good microphone (you don’t need anything really expensive!) and you’re all set. Oh, and you can download Audacity, a free audio recording software, for free!
2) Write a special report!
Think an ebook has to be 100 pages long? Most people would pay extra for undigested information that’s straight and to the point. No fluff and no filler. If you type fast you can write a good 1500-3000 word, 7 page report in about an hour.
Don’t think you have to take 4-5 pages of solid content and pack it with 95 pages of fluff and filler. Most of your customers will notice this and you could ruin your chances of getting repeat sales!
3) Sell a public domain book!
There are a lot of people making a killing selling public domain works. This includes books, music, and artwork whose copyrights have expired and were never renewed. This is an untapped market, and you can even take a public domain book and create a derived book of your own!
To find public domain books you need to research copyright laws in your country. You can easily go to an online used bookstore such as abebooks.com and find a good public domain book you can resell for profit. Either scan the pages yourself or hire someone real cheap to transcribe.
All this should take you an hour at the most to research and order a public domain book. The content is already written, you just have to resell it!
I hope this post gives you some food for thought regarding how to create a quick product to sell online. Many people are doing this and now it could be time for you to get in the game!
Press releases are an excellent way to spread the word about your company and get some decent search engine traffic as well.
However, you need to write them with 2 audiences in mind: the people searching for your product/service and the search engines that find your content and bring it to those people.
Here are 5 tips to writing a great press release that will get the attention of your customer and search engines.
1) Pick a good hook or angle. All great press releases tie their product/service into a current event, social issue, or trend. Nobody cares that you launched a new product or just hired a new employee, but when you relate it to a current event or trend that will get peoples attention, the power of your press release will explode exponentially.
2) Insert a quote. Are you the head of the company? Insert a quote about your product/service and how it relates to the story. Quotes get people’s attention and adds credibility to your press release.
3) Use keywords! Remember to include your main keyword you are targeting in the headline–preferably at the beginning. And have 2-3 other keywords in the body of your press release, with your main keyword in the first 1-2 sentences of your release.
4) Don’t use a bad headline. Copywriting headline rules apply, but you don’t want to appear too “salesy” since this is an informative piece. Imagine your target audience is flipping through a newspaper. Does your headline jump off the page and urge people to read?
5) Back up your story with facts. Talk is cheap unless you back up what you say with case studies and testimonials. Don’t assume people are going to automatically believe you!
There are many more, but by just implementing these tips in your next press release, you could experience a boost in the reach of your piece–which can lead to more business for you!
It happens to every single honest marketer. They take a lot of time to write a sales letter, get a testimonials, and craft the perfect offer.
But when they start driving traffic to the website, no orders come through, and you left scratching your head what to do next.
This blog post is going to reveal the top reasons why your offer is not converting. So you currently have an offer that is struggling, then this post will probably boost your business.
The first thing is that the offer might be wrong for that audience.
Sometimes you have to accept that the offer that you have on the website is something that either nobody wants or nobody wants to pay money to obtain.
If you’re confident that the copy is good, and you have all kinds of social proof to prove that the product works, then it’s conceivable that the offer just does not convert for that audience.
One thing you should take a look at is the quality of traffic.
Frequently you can have a perfect offer but if the traffic is not a very high-quality, then the offer will not convert.
So never underestimate the importance of having quality traffic going to your site. Because it’s the difference between having quality traffic and having poor traffic that can make the difference between high conversions and a page that does not bring in a single order.
Probably the best type of traffic that you can bring to your website is joint venture traffic.
That’s because when somebody promotes a page that is from a joint venture partner, the audience is pretty warm to that marketer since they are being recommended through the promotion.
Whereas if somebody comes to your site through the search engines, they probably don’t know who you are; therefore, they’re not going to buy from you right away.
This is called “cold traffic” which is a far cry from warm traffic that solid joint venture traffic provides.
So if your site is struggling, take a look at your offer and the quality of traffic that you’re driving to it.
Not all traffic is created equal, and either correcting your traffic source or target audience or tweaking your offer can l rescue that site that is struggling to stay afloat.
There is one thing that will keep people doing business with you again and again….one year, 5 years, even 10 years down the road.
No it has nothing to do with slick advertising. Or amazing products.
It’s all about building a herd!
Now the “herd” are raving fans of your products and services. These are people who have bonded with you and your business and will keep giving you money again and again for the life of your business.
These are your “raving fans”. And it should be your #1 job as a marketer to build up your herd!
How do you do it?
Well for one thing, if you don’t have a Twitter or Facebook account, you need to get one ASAP. This is the best way for people to keep track of you and bond with you.
It only takes 5 seconds to create a Twitter account. And all Twitter posts are only 140 characters long….about 1/2 as long as this sentence.
But bit by bit and day by day, you will slowly build your “herd” or following by cranking out remarkable content your target market will devour.
And the best part is more and more people will spread word about you through blogs and elsewhere on the internet. And this is the best form of advertising!
Another thing is you cannot be boring in your marketing communications. You want your target audience to want to open up your tweets and emails thinking:
“What are they going to say next??”
Because the biggest asset you have in business is your herd. The people who are going to buy from you again and again. You need to start today to build that herd if you are going to navigate this ever-changing internet marketing landscape.
Most marketers make the disastrous decision to tack on a headline on top of their sales letter as soon as they complete their letter. This is a move that is almost certainly going to result in decreased response for your sales piece.
You see, the headline is what is going to get your target audience’s attention. You cannot simply “skimp” on the headline. Because if you do, people aren’t going to read your ad and you’re going to lose sales.
So to make sure your headlines are going to jump out and grab your target audience by the lapels and force them to read your ad, here are several tips you can use to write better headlines.
Tip 1: Make sure your headlines contains your unique selling proposition.
This is extremely important because most people, “bury their USP” in the body copy and a lot of prospects miss it.
You went through all that trouble defining your unique selling proposition…what makes you stand out from the competition. Why would you bury it in the body copy so people will miss it?
So make sure your unique selling proposition is in the headline…as it conveys the advantage prospects are going to get by doing business with you over your competition.
Tip 2: Make sure you have a “specific” in the headline.
This specific could be a number, a percentage, or a specific claim.
For example, instead of saying, “Who Else Wants To Increase Their Income?” you should say, “Who Else Wants To Increase Their Income By 15.4%”
Assuming this is the typical result, being more specific will get your reader’s attention more than the more general headline.
Tip 3: Make sure you write 25 headlines before you choose the one you’re going to use.
This is a very powerful technique. Because what happens is you’ll write 3-4 headlines that are just “OK”. Then as you warm up you’ll start writing better and better headlines until you find one that just jumps off the page!
It’s like a track runner who warms up before a race. Your mind needs to “warm up” a little before the creativity really starts to shine through. And the best way to do this is to write 25 headlines before choosing the one you are going to use!
So take action on these tips ASAP when you write your next headline. Chances are you’ll get a huge advantage over your competition!
Internet forums are great places to get to know other people in your target market. Some forums allow you to insert the link to your site so you can get some free traffic.
However, there are several rules of etiquette when it comes to participating in forums. Follow these and you can perhaps get your next business partner. Violate these and nobody will want to do business or buy from you…and they might even kick you out!
1) Don’t Read The Rules
This might seem obvious but there are a lot of people who go onto forums and start posting ads, etc. without reading the forum rules. Not all forums allow you to insert promotional content so make sure you read the forum rules before posting.
2) Start Pitching Right Away
When it comes time to start promoting your product through your forum signature and other methods, don’t do it right away.
Build up some rapport in the forum with other members. Once you gain their trust then you can start promoting. Someone who starts promoting right away could be labeled a spammer and get kicked out!
3) Leave Meaningless Replies
Posts like “Good idea” and “I agree” only serves to inflate post count and is ill-advised. Forum members are pretty smart and can tell if you’re just trying to inflate post count or making sure your promotion in your signature file is spread throughout the forum.
4) Get All Involved
Many people spend a lot of time in forums…sometimes to the detriment of their work. It is especially tempting when there is an argument going on and you just need to jump in. So make sure you don’t get caught up too much in participation in these forums as they can be a time-waste.
Remember, internet forums are great places to learn about your target market and perhaps meet some new friends/business partners. You just need to learn how to use them without wasting a lot of your time and “aggravating the neighbors”.