There are many marketers who spend a lot of time writing a sales letter or performing any other copywriting project. They go through and make sure they have a great headline, story, and plenty of testimonials.
But when it comes to actually asking for the order, most marketers fall flat.
Most of this occurs on squeeze pages. There are many squeeze pages that don’t have a clear sentence that says something like,
“Enter Your Name And Email Address On The Form On The Right To Claim Your FREE Widget!”
They just assume the visitor will figure it out. And this can cost you your conversions dearly.
There is one thing you cannot do: assume the prospect or customer is going to figure it out for themselves. You cannot automatically assume they’re going to enter their name and email address if they want the free report.
You have to tell them.
Asking for the order can be as simple as telling people where to go to order the product or opt-in to the list. It is a common practice to put your call to action on the actual submit or buy button.
So instead of having a generic “Submit” button, you can have something that’s more catchy like this:
“Click Here To Claim Your Free Report!”
This alone can boost your conversions. And instead of having a generic “Buy Now” button, you can have a button that says:
“Click Here To Lower Your Golf Scores!”
This is a call to action that portrays a benefit and can be effective as well.
So when you go through your squeeze page, sales page, and any other marketing piece, ask yourself:
“Is my call to action strong enough? Am I asking for the order?”
If your call to action is weak, then you need to fix it as soon as possible. It’s almost guaranteed it’s going to boost your sales!
One of the things that are popular in internet marketing these days are sales videos. These are basically videos that don’t have any copy below except for an order button.
Most of these videos are extremely simple, in that they are just recorded Powerpoint for Keynote presentations. They are usually black text on white background–nothing fancy about them.
One example is the sales video for the Every Other Day Diet. http://everyotherdaydiet.com. Most of these videos have several things in common:
1) They tease a “#1 Secret” throughout the video.
They are effective at building suspense at the #1 secret to solving a particular problem. It’s like a cliffhanger at the end of a TV show…customers are just dying for more.
2) They are usually 1-5 minutes long and don’t have fast-forward controls.
What’s the first thing most of us does when a video comes on? Check out how long the video is and if we don’t have the time we don’t watch the video. Most of these sales videos are devoid of controls…the only thing you can do is stop and start.
3) The order page usually drops down at the call-to-action in the video.
It is impossible to order the product until the video asks for the order. Then the order page will drop down thanks to a simple timer script any programmer can create. This prevents people from looking at the price in a sales video.
This is something you’ll want to test in your own marketing. In some cases it will outperform a sales letter…others it won’t. It really depends on the market.
One of the reasons this strategy DOES work is because the sales pitch is coming at them via multiple senses: sight and sound. Further, a video without controls and an absent order button forces people to read the entire script in the video, and prevents people from looking at the price. This is what most people do when they read a sales letter.
So this is something you may want to test in your marketing. Give it a try!
I have a quick question for you: when’s the last time you checked your Google Analytics stats?
If it’s been awhile, you’ll need to log in and take a look. And if you don’t have an Analytics account yet, you need to get with the program and sign up! It’s for free here at www.google.com/analytics and it’s the best tool you could ever come across.
You see, you Google Analytics stats can tell you a lot of valuable stats about your business. Like where your customers are coming from, what browsers they’re using, and what keyword they’re typing into Google when they come across your site.
Very frequently as marketers, we get caught up in the everyday marketing and other activities that bring money to our business. But we fail to step back and get a “30,000 foot view” of our business through our Google Analytics stats.
One tool you absolutely have to use is the Funnel Visualization tool. You go into Analytics, create a sales funnel from landing page to thank-you page, and you can track to see how your entire sales funnel is converting.
You’ll be able to determine what part of your sales process is holding you up. For example, if people are clicking from your sales page to your order page but you’re not getting a lot of sales, it could be that your order page is killing your conversions.
That’s the time to start testing several variations of your order page to determine if you can boost conversions higher. You can easily do this with Google’s Web Optimizer tool you have access to as part of Analytics.
Without this stat you would just be pushing traffic to your page and settling for the conversion rate you’re currently getting. But thanks to the data Analytics gives you, you can pinpoint exactly where the bottleneck is in your sales funnel.
And that’s just one thing you can determine thanks to Google Analytics.
So when’s the last time you signed into your Analytics account? You could be missing a critical metric that could lead to a huge profit windfall for your and your business.
Most internet marketing strategies focus on getting pay-per-click, SEO, or joint venture traffic to your website. The only problem is these strategies either take time to implement or they require a lot of knowledge to execute properly.
This post will talk about 4 ways you can get traffic to your site today. When you implement the rather simple strategies I’m going to reveal in this blog post, you could get a ton of traffic today…not 3-4 months from now.
1) Post to a forum in your niche
If you’re in a large market, you can join a forum in that niche and start participating in the conversation.
The best part about this strategy is most forums allow you to create a 5-6 line “Signature File” where you can advertise whatever you want, as long as you abide by the forum’s rules.
So all you have to do is create a signature with link to your site a start participating in the discussions. And people will start going to your site as soon as you make your first post.
2) Join a traffic exchange
Now traffic exchange traffic is considered to be lower-quality traffic; however, if your offer is positioned correctly this can work wonders for your business.
It’s also a good listbuilding tool since you usually do not want to ask this type of traffic to buy something from you, just collect their name and email address so you can market to them again and again.
A good traffic exchanges to check out includes Traffic Swarm.
3) Post a comment on a blog
This is a really easy way to get traffic. There might be a delay since most blogs are moderated and it could take a couple hours for your comment to be seen.
However if you posted on an extremely popular blog, you could start getting traffic right away.
The trick is creating a meaningful comment. Don’t say, “this is a great post!” as your comment will probably be seen as spam. Make sure you give a well thought out reply and your comment could bring in a lot of traffic through people who click on your profile link.
4) Post to a social network such as Digg or Propeller
If your niche has a related social network, you can bookmark your site on that network and people could start coming to your site. You just have to make sure you’re not “spamming” the networks and make sure you also participate in the networks as well.
For example, if you have an article about how to boost the processing power of your computer, you would submit to Digg since they’re a tech-oriented social site.
These are several quick ways to get traffic that you can start right now. Plus anyone can do them, you just have to find an extra hour in your day to implement these strategies so you can start building your business.
It’s no secret that writing good sales copy is critical to getting more sales in your business. That applies if you’re writing sales copy yourself or hiring someone else to do it for you. You have to know the basics of writing sales copy to tell if someone else did a decent job.
There are 5 copywriters you need to be familiar with and study if you’re going to write better sales copy. These are the masters of copy and it would be beneficial to study their ads.
1) Gary Halbert
Perhaps on of the best copywriters ever, Gary wrote for many clients including several infomercial companies. He gladly doled out copywriting advice in his newsletter, “The Gary Halbert Letter” you can see here: www.thegaryhalbertletter.com.
2) Jobn Carlton
John Carlton is alive and well and is still one of the best copywriters on the planet. His famous One Legged Golfer letter you can read here is the best example of copy that has a perfect hook I discussed here. He has some of the best copywriting courses out there so if you’re serious about getting better at writing copy you need to get a hold of them.
3) Gary Bencivenga
Now retired, Gary wrote copy for some of the largest mailing houses in the world, including Boardroom, Weiss, Rodale, and others. His letters are hard to find online, but if you Google his name, you could run into several of his works online.
4) Brian Keith Voiles
Brian is one of the best copywriters online who writes mostly for the financial markets. He sold his course “Ad Magic” for years and currently runs his own info-marketing business where he writes copy for himself.
5) Robert Collier
He wrote the famous “Robert Collier Letter Book” that is one of the best copywriting books around. He wasn’t a copywriter as a profession, but wrote his own copy to sell his self-help books. This is definitely a book you need to get if you want to write better copy.
This is just an introduction into copywriters you need to be familiar with if you want to write better copy. Learning from the Masters of copy will help shortcut your learning curve so you can start making higher conversions.
Everyone knows Twitter has become the hottest thing online regarding social media networks. In this post yesterday, I gave you several mistakes you shouldn’t perform if you’re going to market yourself online using social media.
In this post I’m going to give you several tips that could help you boost your presence online using Twitter. Several things are etiquette tips, others are just general marketing strategies you can use.
1) Have a good profile
The profile should have your REAL photo and a good profile description. The best ones are ones that are customer-oriented (“I want to show YOU how to make more money online”) instead of talk about themselves.
2) Take them to a landing page with an opt-in form
When people click on the URL to go to your site, you really need to have some sort of opt-in mechanism there so people can get on your list. Offer a free report, free ecourse, or audio for signing up to a newsletter. I talked more about this in another blog post here.
This way you can build your list and make more money.
3) Don’t tweet 50 times a day with useless information
This is more of an etiquette issue for me, I do tweet a lot but with useful information including quotes or freebies. Some people go overboard and tweet ruthlessly telling the world what they are doing rather than adding value which can cause your audience to tune you out.
4) Mix up personal, helpful, and promotional tweets
If you reveal bits and pieces of yourself when you’re tweeting then your target audience could start bonding with you more.
For example if you’re a golf fanatic, then you’ll automatically bond with golfers. The more you reveal about yourself the more you’ll eventually connect with people in your target audience since you’re bound to reveal something almost everyone in your target audience will bond with.
In conclusion, Twitter is one of the best social media platforms you can use to create aa strong social media profile. However, you need to use it wisely if you’re going to get benefit from it.
One of the things that are missing from many sales letters and videos is a strong hook.
A “hook” is something that reaches out to your target market, grabs them by the lapels, and forces them to read your ad. If you were flipping through a magazine or surfing the web, the hook is the thing that’s going to stop whatever they’re doing and read your advertisement.
The best hooks are the ones that are extremely unconventional, defy logic, and when you read about them, they make you say to yourself, “You’ve gotta be kidding me!”
Here’s an example headline from John Carlton, who wrote the following for an ad that ran in Golf Digest for 8 years:
“Amazing Secret Discovered By One Legged Golfer Adds 50 Yards To Your Drives, Eliminates Hooks and Slices… And Can Slash Up to 10 Strokes From Your Game Almost Overnight!”
This headline has a perfect “hook”…a one legged golfer is absolutely unconventional and people who flipped through Golf Digest during the time this ad ran literally stopped in their tracks to read what it’s all about.
You see, finding your hook is probably one of the hardest things to do. You’ll have to do a lot of research to figure out what’s going to knock your target audience’s socks off when they read your ad.
But the good news is once you find your hook, writing the copy is a piece of cake. You have a unique angle you can use in your copy that’ll literally write itself.
So what in your business or story “unconventional” that would hook people to reading your ad? The more unconventional and crazier the better.
It’s not a secret that social media has become extremely popular when it comes to driving traffic to your website. Social Media has evolved from a platform from where friends post photos from their last summer vacation to becoming a tool most savvy companies harness to boost their brand and get more traffic to their site.
Here are 4 mistakes most people make when they create their social media accounts on various networks. This will sure lead to bad traffic and perhaps curtail your chances of building your brand online.
1) Follow people who are in a different market than you.
This is a huge mistake because most people think all they need are a lot of followers or friends and they’ll be rolling in the money. This cannot be further from the truth since the message to market match needs to be the same.
For example, if you’re a golfer and want to start selling to golfers, you obviously need to build a list of followers who play golf. If you follow a bunch of people who like croquet, than you won’t be very happy with the results.
2) Don’t put your real face and name in your profiles.
If you’re trying to build yourself up as a brand, then you need to put your REAL name and your REAL photo online. I know some people are shy and don’t want to be super-exposed online.
But if you’re trying to build yourself up as an expert, you better make sure you have a strong social media profile on the various networks. And that means having your real photo, a well-written profile, and a website people can go to so they can find out more about you.
3) Pitch in every single message you broadcast.
If all you do is send out message and tweets that are pitches, than you aren’t doing a good job marketing yourself. Tweet out a great blog post you wrote, or send a message about an awesome resource you just ran into.
You want to me a welcome guest, not an annoying pest. People only buy from who they trust, so you need to earn that trust by sending out helpful stuff. That way when you do send out a pitch, they will most likely take action since they know you.
4) Never engage with your followers.
It’s one thing to pitch to them, but it’s another thing to not interact with your followers.
If you see someone make a great post or a nice tweet, you can either re-tweet or thank them for the awesome message. Then you could start an interaction with them that could lead to them buying from you, becoming your next joint venture partner, or promoting your site.
So if you’re making any of these 4 social media mistakes, you need to correct them ASAP.
I am going to share with you the #1 secret regarding how to write great copy. It’s a secret most marketers don’t know or put to practice. And it could mean the difference between getting “heartbreak” results and having copy that converts like crazy.
It’s all about writing like you talk!
Most people who get started writing copy write like they’re writing an English paper in school. They have proper sentences, an intro paragraph that sets up the paper, and good vocabulary.
The only problem is that’s not how people talk!
Here is a small test: take an English paper or something written for an academic audience and read it out loud to someone. If they’re like most people, they will immediately be bored to tears.
The key to great copy is to write as if you’re sitting across from your target prospect at a bar or restaurant. You’re talking to them one on one about your product or service and trying to convince them to buy. And the language you would use would be very different as if you were writing an English paper.
That means shorter sentences and regular language. Don’t use big words. And feel free to use sentence fragments.
To test this out, read your copy out loud to someone…especially someone in your target market. You’ll immediately notice the sentences that are too long or do not have a conversational rhythm. These are the sentences you’ll need to edit properly in order to sound conversational.
Some great examples of copywriters who are really good at their craft are Gary Halbert and John Carlton. Be sure to study their copy and notice how their writing is conversational in tone.
Last point: don’t ever say something you wouldn’t tell your prospect in person. This will help you keep your copy short and to the point, and not run on forever. After all, you wouldn’t talk to a friend in a run-on sentence, would you?
So the next time you write your next sales letter, take a look and see if it’s written in a conversational matter, as if the prospect is sitting in front of you. If you can do this, then your copy has a huge chance of converting your prospect into a buyer.
Everyone knows that Google Adwords can be very lucrative if you have money to spend and have a converting product. We even talked about several ways you can boost your ad performance in this post by making sure your ads are relevant.
Now we are going to talk about 5 ways you can boost your clickthroughs for your Google Adwords. Pay attention because just one of these tips could end up being a huge profit windfall for you.
1) Make sure your main keyword is in the headline
As you might have noticed, when you type in a Google search query, you’ll notice the ads that have a BOLD headline are the ones that match exactly what you searched for. While the other ads just sit there with regular text headlines.
It goes without saying that the BOLD headline is going to get the most clicks. It just makes it stand out better among the other ads. It’s a simple step you can do, but very few people do it.
2) Make sure you end your headline with a question mark
This is an interesting one. Which one would you rather click on, this one:
Business Proposal Tips
Business Proposal Tips?
The one with the question mark at the end is going to get the most clicks since the question leaves an “open loop” in their mind that needs to be closed. It doesn’t matter if you don’t answer the question in your ad or the next page, it’s just a device that gets people to notice and click on your Adwords ad.
3) Make sure your display URL doesn’t begin with “www”
One common error people make is to list their display URL with a “www” at the end. The thing you need to do is insteal of this:
…you would want to do this:
First of all, the URL is easier to read. It could almost be another headline. Second of all, it get’s people’s attention and can boost your clickthroughs. And best of all, Google will let you do it!
4) Make sure you have a “big benefit” in your ad
So what exactly is a product going to do for a customer? That’s why you need to have a “big benefit” in your ad. For example, if you’re selling a weight loss product, you would want to have a line that says, “Impress The Babes”. If you’re a guy, that’s the reason you want to lose weight, not for the heck of it, but in order to fulfill a deep desire or goal.
And you need to make sure it’s in your Google Adwords ad.
That’s it for today, if you’re running pay-per-click campaigns, test these out and see if they’ll boost your conversions. I bet they will.